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Sleep tourism. You may not have heard of this term yet, but it is gaining traction around the world.

And believe me: in times of rushing, anxiety and sleepless nights, this trend is here to stay.

Firstly, we live in a time where stress has become routine and rest has become a luxury.

It is in this scenario that sleep tourism emerges: a completely different travel proposal, where the focus is simply… resting.

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And not just any rest, no. We're talking about deep, refreshing sleep that truly recharges your body and mind.

Today, I want to take you on that journey.

Let’s discover together what sleep tourism is, why it has become a global phenomenon, which destinations are best suited, and — who knows? — inspire you to plan your next trip with better sleep in mind. Are you ready? So grab your favorite pillow and come with me.

What is sleep tourism, anyway?

Simply put, sleep tourism is traveling with a very clear objective: to improve the quality of your rest.

This means choosing accommodations that offer sleep-focused experiences, with quiet environments, perfect beds, adjustable lights, relaxing therapies and even specialists in the field.

However, instead of an itinerary full of activities, the idea here is to slow down. No waking up early to visit tourist attractions.

But the mission is to disconnect, turn off your cell phone, forget about commitments and let your body do what it needs most: sleep.

Many hotels and resorts have already understood this demand and are offering soundproofed rooms, technological mattresses, meditation programs, aromatherapy, relaxing massages and much more.

Everything designed so you can sleep like you've never slept before.

Why are so many people joining sleep tourism?

The pandemic has changed a lot of things, including our relationship with well-being.

With so many people working from home and dealing with anxiety, insomnia and exhaustion, taking care of their sleep has become a priority. And that's when sleep tourism came into its own.

According to World Health Organization, about 40% of people in the world have some kind of sleep disorder. And a study of Philips, carried out in several countries, showed that 6 out of 10 people want to sleep better in the coming years.

In other words, we are faced with a real need — and sleep tourism emerges as a creative and effective response. It is no wonder that hotels like the Park Hyatt New York, the Six Senses and the Zedwell London created experiences focused 100% on rest.

How does sleep-focused travel work?

The proposal may vary depending on the place, but the concept is always the same: to offer a complete structure so that the guest has a perfect night's sleep.

In specialized places, you can find:

  • Quiet, soundproofed rooms
  • Comfortable beds, smart mattresses and soft sheets
  • Lighting that respects the body's natural cycle
  • Aromatherapy and relaxing baths
  • Yoga and guided meditation sessions
  • Light and natural menus
  • Consultations with sleep specialists

Some hotels even offer sound therapies, specific massages to relieve tension and digital detox programs — so you can truly disconnect.

Where to practice sleep tourism? 5 incredible destinations

But the good news is that this trend is spreading. Here are some places that are references in the subject:

1. Switzerland: rest in the mountains

Surrounded by lakes and snow-capped Alps, Switzerland is synonymous with peace. Hotels like the Bürgenstock offer personalized therapies for deep sleep, as well as views that are calming just by looking at them.

2. Thailand: balance and nature

At Six Senses Yao Noi in Thailand, you’ll find comprehensive programs that include yoga, healthy eating, massages, and ancient relaxation techniques. All in a breathtaking setting.

3. Iceland: absolute silence

Iceland’s untouched nature provides the perfect place to unwind. At Ion Adventure Hotel, you can fall asleep to the sounds of nature and relax in geothermal baths.

4. United Kingdom: Sleep in the heart of London

Even in the heart of the British capital, it is possible to sleep like a baby. At Zedwell, the rooms have no windows, the lighting is controlled and there is expert advice 24 hours a day. Perfect for those looking for rest in the midst of urban chaos.

5. Brazil: nature that welcomes

Yes, right here in Brazil we have great destinations to relax. The Matutu Valley (MG) and the Mantiqueira Mountains offer retreats surrounded by nature, with therapies, healthy food and lots of tranquility. See also our selection of relaxing destinations in nature to get even more inspired.

Why is it worth investing in a trip like this?

Because sleeping well changes everything. In addition to being essential for your body, a good night's sleep impacts your mental health, your productivity and even your creativity.

See some benefits reported by those who have already practiced sleep tourism:

  • Reduce anxiety and stress
  • Increased immunity
  • Mental clarity and improved memory
  • Hormonal regulation
  • More energy in your day to day life

And the best part: you’ll come home not only with incredible photos, but with real energy. The kind of memory that’s worth much more than a souvenir.

Is it for everyone?

But definitely. If you feel like you need a break, if you wake up tired even on vacation, or if you want to invest in your well-being, this could be the ideal trip.

You don't have to have serious sleep problems to enjoy it. You just need to want to take better care of yourself, reconnect with your rhythm and take a break with purpose.

How to choose the right destination?

Before you book your next trip, think about:

  • What are you looking for? Just rest or also professional support?
  • Does the place offer specialized sleep facilities?
  • Do you have contact with nature and little digital stimulation?
  • Does it fit your budget?

The good news is that there are already more affordable options and promotional packages emerging, including in Brazil.

More than a trend: a new way of living

Ultimately, sleep tourism reveals something much bigger. It reveals our desire to get back to basics, to take care of ourselves, to slow down.

First of all, instead of racing against time when traveling, how about allowing yourself to stop? Sleep. Take a deep breath. Live lightly.

Getting a good night’s sleep can be the best gift you can give yourself. And with sleep tourism, you can turn that gift into a complete experience.

Final tip: Think about your next trip with affection. But who knows, maybe it will be the most transformative trip of your life?

Also take the opportunity to check out our travel trends for 2025 and discover new ways to explore the world — and yourself.