Rural destinations that are booming in 2025

Rural destinations that are booming in 2025 — this phrase has been echoing in my head since I started planning my next trips.

I confess that my heart has always beat faster for lively beaches or cities full of lights, but lately I feel an irresistible desire to escape the obvious.

And, from what I've seen on X, I'm not alone in this.

There is something magical about these simple places, full of peace and scenes that seem hand-painted, that is winning over travelers like me.

So, I decided to dive headfirst into this trend and share with you the rural corners that are making me daydream. Let's go on this journey together?

Why is rural tourism on the rise?

I started noticing this craze for rural destinations that are booming in 2025 a few months ago, while scrolling through X's feed.

I saw passionate posts about hidden villages, farms in the middle of nowhere and trails that lead to almost secret places.

That's when I realized: after years of chasing after crowded tourist spots, I — and many others — are looking for something calmer, more authentic.

These rural destinations offer exactly that: fresh air, silence broken only by the sounds of nature and a chance to slow down without losing your taste for adventure.

It's not just about escaping the crowds, but about reconnecting with something that urban life sometimes erases.

I grabbed my travel notebook and started listing the rural destinations that are trending in 2025, those that have been appearing in online conversations and that promise unforgettable experiences.

Here are the ones that I loved the most.

Tocantins: the secret of Jalapão

The first place that came to mind among the rural destinations that are booming in 2025 was Jalapão, in Tocantins.

I know it's been on a few lists, but trust me, it's still a rural treasure that deserves every bit of praise.

My first visit there, two years ago, was a shock of simplicity and beauty.

The silence of the golden dunes, the sound of the crystal clear waters of the springs and the open sky made me feel as if I had found an untouched piece of the world.

At X, I have seen Jalapão emerge as one of the rural destinations that are booming in 2025, especially among those who love adventure with a wild touch.

I loved walking through the dunes at dusk and diving into the Formiga Waterfall, with its magical emerald green water. The best part? Even with the increased interest, the place still exudes tranquility.

My tip is to go outside of peak season, rent a 4×4 and explore the dirt roads at your leisure. Bring a snack, a camera and get ready to fall in love.

Interior of Minas Gerais: the soul of the mountains

Another place that won't leave my mind among the rural destinations that are booming in 2025 is the interior of Minas Gerais.

I grew up hearing about Ouro Preto and Tiradentes, but it was only recently that I discovered villages like São Gonçalo do Rio Preto and Milho Verde.

These little corners are starting to appear on X, and I understand why: they are the essence of peace with a rustic charm that warms the heart.

In Milho Verde, for example, I stayed in a simple guesthouse, with a wood-burning stove and a balcony with a view of the mountains.

I woke up to the smell of brewed coffee and the sound of chickens — an experience that took me back to a time I didn't even know I missed.

I walked to Cachoeira do Carijó, surrounded by rocks and dense vegetation, and spent hours there, just enjoying the sound of the water.

These rural destinations that are booming in 2025 are perfect for those who want simplicity and landscapes that are a feast for the eyes.

Espírito Santo: secret beaches and mountains

Espírito Santo also made it onto my list of rural destinations that are booming in 2025. I always thought of the state through the beaches of Vitória or Guarapari, but on a recent trip I discovered the rural side that won me over.

Itaúnas and Pedra Azul are the highlights, and the posts on X only reinforce that these places are gaining fame. Itaúnas, with its dunes and wild sea, made me feel like I was in a forgotten corner of the planet.

Pedra Azul, in the mountainous region, is one of the rural destinations that are booming in 2025 for mixing raw nature with a touch of sophistication.

The rock that gives the place its name changes color with the daylight, and I spent hours admiring that spectacle while drinking a local wine — yes, the wineries in Espírito Santo are a bonus! I stayed in a cozy cabin and explored trails with breathtaking viewpoints.

It's the kind of place that proves that the rural can be surprising.

Tips for enjoying these destinations

After so many trips and conversations on X about the rural destinations that are booming in 2025, I learned some tricks that make a difference.

First, I never leave without a pair of comfortable boots—the dirt roads and trails demand them. Second, I plan the basics, but leave room for improvisation; the best surprises come when you stop in a town with no name on the map.

And finally, I always talk to locals. They tell me about hidden waterfalls or typical dishes that are not in any guidebook.

Why I'm betting on these destinations for 2025

As I write, I look out the window and already imagine my next adventure in one of the rural destinations that are booming in 2025.

For me, this trend is more than just fashion — it’s a way of traveling that reconnects me with myself.

At X, I see more and more people trading crowded resorts for simple guesthouses, museum queues for quiet trails, and selfies at tourist spots for genuine moments in almost secret places. I can’t wait to explore more.

If you're also looking for peace and incredible scenery, the rural destinations that are booming in 2025 are the way to go. Tocantins, Minas Gerais, Espírito Santo — each one has its own magic, and I'm already eyeing my backpack.

And you, where are you going? Tell me in the comments or by clicking on X — who knows, maybe we'll cross paths on a dirt road, with a starry sky guiding us?